Engine9

Developer:

Microsoft

Plugin Features

About

Microsoft Advertising, formerly known as Bing Ads allows businesses to display ads to potential customers across the Microsoft network, which includes:

Bing Search Engine: Ads appear alongside search results when users search for relevant keywords.
Partner Networks: Microsoft Advertising extends beyond Bing to include other search engines like Yahoo! and DuckDuckGo, as well as websites, apps, and videos.

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Use this plugin to:

SCreate an Engine9 user in Microsoft Advertising with Manager-level permissions
Authorize the Microsoft Advertising plugin in Engine9
Data will import from Microsoft Advertising at regular intervals (generally 3x/day)

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Shared Data

What data is shared between this plugin & engine9

Any type of data that represents an outbound communication, such as an email, text message, or digital ad.

Any type of data that represents a person, including about their origin, interaction, membership in segments, and donation history.

Any type of data that represents a donation or monetary gift. Common fields imported from ActBlue include: amount, timestamp, source code, referring page, recurring status, donor ID, refunds, and tandem amounts.

How to integrate this plugin:

Create an Engine9 user in Microsoft Ads with Manager-level permissions
Authorize the Microsoft Ads plugin in Engine9
Data will import from Microsoft Ads at regular intervals (generally 3x/day)

What we love and don't love so much

Why we value this plugin and things that are not so great.

Not nearly as widely used as the other ad platforms. Much of the data structure and UI appears cribbed from Google Ads. Like most Microsoft products, it works very well within an ecosystem of purely Microsoft products, but out in the real world it can be more difficult to integrate into your marketing operation.

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