Engine9

Developer:

Google

Plugin Features

About

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create ads to promote their products and services. Reach customers wherever they are:
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- Show up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximize conversions.
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- Track, learn, and optimize for ROI
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- Track conversions to get unmatched audience insights. Google’s budget-optimizing automation helps you capture new customer opportunities with the highest ROI. Stay in full control of your budget
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- Get recommendations, decide your monthly budget, and adjust at any time. Google technology helps you measure results and make the most of your ad spend.

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Use this plugin to:

Leverage the Engine9 CRM to create highly targeted audiences that automatically sync with your Google Ads account. Report on your ads success through a number of attribution views, and see how your ad spend is influencing your bottom line. And because you're managing your ad campaigns in the same place you run the rest of your marketing, creating a consistent narrative between your follow up and the rest of your marketing is easy.

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Create highly targeted audiences. Create website audiences off of granular interactions customers have with your website. Use nearly any CRM data point to create specific audiences to create targeted messages, and increase your ads engagement. Track the success of your targeted keywords.‍

Shared Data

What data is shared between this plugin & engine9

Any type of data that represents an outbound communication, such as an email, text message, or digital ad.

Any type of data that represents a person, including about their origin, interaction, membership in segments, and donation history.

Any type of data that represents a donation or monetary gift. Common fields imported from ActBlue include: amount, timestamp, source code, referring page, recurring status, donor ID, refunds, and tandem amounts.

How to integrate this plugin:

Create an Engine9 user in Google Ads with Manager-level permissions
Authorize the Google Ads plugin in Engine9
Data will import from Google Ads at regular intervals (generally 3x/day)

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What we love and don't love so much

Why we value this plugin and things that are not so great.

Cons

We don't love much about Google Ads. It's a big, complex system with a lot of moving parts, and it mostly works as advertised. Some thing we don't love:

‍Wonky Permissions - particularly for agencies or organizations managing multiple Google Ads accounts, providing the right permissions for data exports can be frustrating.

‍Data Structure - some features, like PerformanceMax campaigns, do not align to our standardized ads data schema, but fortunately we've developed some workarounds.

Can be used and abused - with a lot of non-standard tactics if you really know what you're doing with the tool, resulting in messy data and reporting.

UTM parameters and tags are a trap - within the walled garden of Google, these tools are very powerful but they severely limit your ability to use your data outside that ecosystem.

Cons

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