Plugin Features
About

ActionKit is a political engagement CRM, which includes functions for sending mass email, fundraising, legislative advocacy, list-building tools like petitions, and data management / reporting.

In 2019, ActionKit was acquired by Bonterra Group, which also owns NGPVAN/EveryAction and a suite of other progressive organizing tools.

In September of 2023, it was reported that 50% of the ActionKit development staff was laid off, and many strategists have questions about the platform’s future viability under Bonterra.


Use this plugin to:

Users can import comprehensive people, transaction, and message data from ActionKit into Engine9.

Users can build targeting lists in Engine9 for use in ActionKit.

Users can use Engine9 lifetime value and message attribution models to analyze long-term ROI calculations and source-code-based revenue attribution.

Shared Data

What data is shared between this plugin & engine9

Any type of data that represents an outbound communication, such as an email, text message, or digital ad.
Any type of data that represents a person, including about their origin, interaction, membership in segments, and donation history.
Any type of data that represents a donation or monetary gift. Common fields imported from ActBlue include: amount, timestamp, source code, referring page, recurring status, donor ID, refunds, and tandem amounts.
How to integrate this plugin:

1. Set up an API connection between Engine9 and ActionKit

2. The API is limited compared to the MySQL Mirror If you have an ActionKit MySQL mirror, we can access via that route as well.

3. Data will import from AK at regular intervals.

What we love and don't love so much

Why we value this plugin and things that are not so great.

Pros

MySQL Mirror: with this in place, we can pull data from your AK database at very frequent intervals.

Fast and Scalable: AK is one of the strongest platforms for large-scale organizations that value performance and flexibility in their data operations. A powerful tool in the hands of an organization with strong tech capacity.

Custom fields: with SQL mirror access, you have significant flexibility with adding AK custom fields to your data schema.

Cons

Expensive: one of the pricier progressive CRMs on the market.

Bonterra Stewardship: Since AK was acquired in 2019, its owner Bonterra Group has reportedly laid off a significant part of the core development team, making many clients question the long-term viability of the platform.

Interested in working with us?

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